Other characters like Black Panther and Doctor Strange appear in movies that are not their own for the same reason of deepening those shared-universe links. Iron Man was relied up to not only to help strengthen the connections the films in the cinematic universe, such as with the blockbuster crossovers Civil War, Infinity War and Endgame, but to also create new ones, such as with his pivotal mentor role in Spider-Man: Homecoming, which fully brought Tom Holland's Peter Parker into the MCU. In the process, Downey became one of Hollywood's highest-paid actors due to his work in the MCU. Another reason Iron Man 4 didn't end up on the film slate is that Downey's contract was negotiated to prioritize the Avengers movies and his appearances in other projects, like Captain America: Civil War and Spider-Man: Homecoming.
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